EMAIL fundraising for Bend the Arc PAC
Bend the Arc Jewish Action PAC helps American Jews communicate their progressive values to members of Congress, and orient their political giving toward building progressive Jewish power and creating transformational change.
In the lead up to 2022’s midterm elections, Bend the Arc PAC set out to rally financial support for the PAC’s endorsed candidates in several key races for the House and Senate. We joined the team for an intensive fundraising sprint in the 10 weeks leading up to Election Day.
Worthy Studio provided strategic guidance, email copywriting, and graphic production support to help Bend the Arc PAC reach their fundraising goal. We worked to identify major themes and framing, set firm dates for each send, produce email copy and graphics, test deliverability, and closely monitor performance.
We surpassed Bend the Arc PAC’s fundraising goal more than a week before Election Day, and set new benchmarks for their electoral fundraising. Over the course of this engagement we increased average click-through rates as well as average gift size. We welcomed a substantial number of first-time donors, and secured a testimonial from an endorsed Member of Congress about the organization’s power and value. This project also identified ways for the organization to improve year over year, and make the next election cycle even more impactful.